Thoughts on a surprising video | "Sonne"

I was really surprised by this video for Rammstein's "Sonne". I don't know what I love about it so much. Is is the color? The total lack of "sonne"? The way Snow White is portraied, the color she brings in the video, the way she looks, the way she reminds me of "Father Figure"? I don't know, but I can surely say that this super songs has a video to match. While watching it over and over  (I downloaded it) it made me realize that the greates story tellers, or fairy tale writers, come from Germany. I only name the Grimm bothers and the original horror writer, the man with the most hauting and superb fairy tales, Wilhelm Hauff. I'll start looking for his work on the net, now that I think of it, cause I've totally ruined my copy of his works, over the years...